The post MicroStrategy Drops $250 Bitcoin Jordans. But You Can’t Buy With Crypto appeared on BitcoinEthereumNews.com.
MicroStrategy has stamped its own branding on Nike Air Jordans, and the $250 Bitcoin Jordans now sit in its online store. Michael Saylor’s MicroStrategy treats merch as an extension of its Bitcoin pitch. Nike, meanwhile, has lost almost half its value in a year. Bitcoin Jordans Land at $250 a Pair The listing describes a mid-top silhouette built on the original AJ1, with leather overlays and custom branding. MicroStrategy sells it as a custom build, not an official Nike collaboration. The store carries 53 products, from $10 Bitcoin shoelaces to $250 Nike Dunks. Checkout, however, accepts only cards and wallets such as Apple Pay. Bitcoin itself buys nothing there. A company whose entire business is Bitcoin is not accepting crypto payments for its products. Nike Bitcoin Jordans by MicroStrategy. Source: Strategy Store Regardless, MicroStrategy has benefited significantly from the latest Bitcoin bull run. MSTR stock went up 45% in a month, erasing all losses from the last 6 months. Smaller firms now copy the same corporate treasury playbook, and the merch doubles as a recruiting tool for that audience. Nike Needs More Than a Sneaker Drop Nike (NKE) stock trades at $38.40 after another 0.95% slip. The shares have lost 48.63% over the past year and 40% since January. Nike (NKE) one-year price chart, Source: TradingView The problems run deeper than sentiment. Bank of America recently cut its rating on Nike stock to Neutral. Nike guides for a low single-digit revenue decline this fiscal year, while Greater China continues to shrink. Tariffs also cost 130 basis points of gross margin, bringing it to 40.2%. Sneaker culture and crypto share a collector instinct. So, a limited drop travels fast. Nike’s own numbers, however, move on China, tariffs, and wholesale orders. CEO Elliott Hill has turned blunt about the pace of the…